Label / categorize sources
Give every source a label:
1. Editorial / Journalistic
News sites, journalistic coverage, blogs run by editorial teams.
Examples: CNN, NYT, TechCrunch, The Verge.
2. Corporate – Owned Media
Corporate content created by the company/product itself.
Includes commercial websites, online shops, and brand blogs.
3. Corporate – Competitor Media
Corporate content from a competitor.
4. Corporate – Third-Party Blogs & Content
Corporate blogs or content not owned by the target company, but still commercially driven.
5. Press Releases
Press releases regardless of where they’re published.
(Worth keeping separate since they’re a hybrid of corporate + news, but with distinct intent.)
6. Academic / Research
Universities, research centers, journals, patents, arXiv.
7. Government / NGO
Government (.gov, .eu, etc.), public agencies, NGOs, nonprofits.
8. UGC / Social
User-generated content platforms and discussions.
Includes Reddit, YouTube, TikTok, LinkedIn, Facebook.
9. Review Platforms
Sites specialized in reviews, ratings, product comparisons.
G2, Capterra, Trustpilot, Product Hunt.
(Keep this as its own category—different from UGC even though user-driven.)
10. Aggregators / Reference
Wikipedia, Britannica, Visual Capitalist, dictionaries.
11. Paid / Advertorial
Sponsored content, native ads, landing pages with clear marketing intent.
(Unique to your first list, keep it.)
12. Other
Anything that doesn’t fit above.
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Comments1
Rick Tousseyn
Aug 21, 2025
Hi thanks for posting this Pieter, something like this feature would make our reporting much more granular. High impact on strategic advice for projects/clients.