Understanding your metrics

Rankshift measures your brand’s performance across AI models using several metrics. This guide explains how these metrics work and how we track your brand. Here’s an overview:

• Visibility

• Position (coming soon)

• Share of Voice

• Sentiment

• Coverage (sources)

Brand metrics

Visibility

Visibility shows what percentage of AI queries mention your brand.

→ Formula: (Number of AI responses mentioning your brand ÷ Total AI responses) × 100

If you run 10 prompts across 5 AI models (50 responses) and your brand appears in 15 responses:

• Visibility = (15 ÷ 50) × 100 = 30.0%

This metric appears on:

Share of Voice (SOV)

Share of Voice (SOV) represents the percentage of total brand mentions across all AI-generated responses.

If a brand is mentioned more often than others, it will take up a larger slice in the chart. Mentions are counted individually, even if multiple brands appear in the same response.

The doughnut chart always sums to 100%, showing how your brand compares to competitors in overall AI-driven visibility.

This metric appears on:

Sentiment

The sentiment score shows the overall tone of a response, rated from -10 to +10. A score of 0 means neutral, anything below 0 is negative, and anything above 0 is positive. Most scores are neutral or positive.

Sometimes, a negative score appears. This usually happens with prompts about customer service, pricing, reviews, or complaints (like in the example below).

Source metrics

Coverage