How to Get Your Brand Cited as a Source

Written By Rankshift

Large language models are becoming a default starting point for research, decisions, and daily work. When someone asks ChatGPT, Perplexity, or Bing Chat a question, the answer often includes references to outside sources.

💡Being one of those cited sources is no longer a nice to have; it is a new form of visibility. For brands, it signals authority, builds trust, and increases the chances of being recommended.

This guide explains why citations matter and how you can position your brand to get picked up as a trusted source in AI search.

Step 1: Track the Right Prompts

Before you can optimize content or analyze citations, you need to understand which prompts actually lead to citations. Below is the prompt discovery process I use in audits and client projects:

📊 Google Search Console → Identify Questions in Search Queries

Start by pulling long-tail queries that are already generating impressions or clicks to your site, especially those that begin with:

  • “what is…”

  • “how to…”

  • “best [X] for…”

  • “can you…”

Step-by-step process in Google Search Console:

  1. Open Google Search Console

  2. Go to Performance > Search Results

  3. Click Add Filter > Query

  4. Select Regex and paste this in:

^(who|what|where|when|why|how|was|did|do|is|are|aren't|won't|does|if)[\"\s]

Or use this Regex to find long-tail keywords with more than 10 words:

([^\"\s]*\s){10,}?

You can also measure whether AI chatbots are already sending traffic to your site. Here’s how to track ChatGPT referrals in GA4.

Optional tools:

🔍 Use “People Also Ask” for Prompt Ideas from Search Results

Find prompts that Google surfaces in the “People Also Ask” section. Tools that help with this include:

Goal: Understand how Google organizes informational queries. These often reflect how people phrase prompts to AI models like ChatGPT and Perplexity.

✏️ Turn Long-Tail Keywords into Natural Prompts

Take long-tail keywords from SEO or PPC campaigns and rewrite them as full, natural-language questions.

Example conversion:

  • Keyword: CRM for non-profit → Prompt: What’s the best CRM for non-profit companies in 2025?

Where to find these keywords:

  • Google Ads → Search Terms Report

  • Keyword tools → Filter for long-tail, low-difficulty terms

  • Internal site search logs or chatbot logs (if available)

🤖 Use Prompt Suggestions from Rankshift.ai

Rankshift offers built-in prompt discovery tools that surface commonly asked LLM questions by topic, brand, or industry. You’ll often find:

  • Branded vs. non-branded prompts

  • Product or feature comparison prompts

  • Prompts based on specific features

Pro tip: Use Rankshift to track how each prompt performs across ChatGPT, Perplexity, AI Overviews, Gemini and other LLMs. It shows you how each model responds.

💬 Mine Reddit & Forums for Real Customer Questions

Find real, buyer-driven questions people ask when researching, comparing, or deciding what to buy.

Helpful tools:

  • Use search operators like site:reddit.com [your keyword]

  • Tools like GummySearch, Keyworddit, or Glimpse

  • Browse niche forums and Discord servers

This helps you collect raw, authentic prompts like:

  • “Is Notion better than Evernote for note-taking?”

  • “Which is better for remote teams: Slack or Microsoft Teams?”

➕ Use LLMs like Claude or ChatGPT as Brainstorm Partners

Ask them directly: “What questions do people usually ask about [topic]?”

This can help surface common questions, gaps, or angles you might not think of on your own.

Step 2: Analyze the Sources (and Spot Patterns)

Once you’ve chosen which prompts to track and gathered some data, go to the “Sources” tab in Rankshift. This is where you’ll see which domains and specific URLs AI models are referencing when responding to your tracked prompts. It helps you start identifying:

  • Which sources AI trusts most: See the types of content that consistently get cited in your space.

  • Why your site is (or isn’t) being cited, and your competitors are: That’s a clear signal of where they’re earning visibility and where you may need to improve.

  • What kinds of content get picked up most often: Use this to fuel your content strategy and create material that’s more likely to be referenced by AI.

Step 3: Optimize to Get Cited More Often

After tracking your prompts and reviewing which models cite your brand (or your competitors), the next step is to dig into which source types LLMs tend to favor.

What to Look For:

  • Which source types dominate? → Prioritize your content and outreach here first.

  • Which domains are cited most often? → Treat these as your “LLM influencers.”

  • Which source types are missing? → That might signal a visibility gap.

How to Reverse-Engineer Citations

Click into the top-cited domains and analyze:

  • What kind of content is being cited? (e.g. Listicles, videos, Reddit threads, comparison tables)

  • What format does it follow? (e.g. clear headers, answer-first summaries, structured data, clearly chunked or formatted)

Perplexity favors content that starts with a direct answer, includes FAQs, and uses structured data. We walk you through exactly how it works in our ‘How to Get Cited as a Source in Perplexity AI’ guide.

How to use these insights:

  • Mirror the winning format and structure in your own content

  • Create content LLMs love: how-to tutorials, FAQs, definitions, comparisons

  • Target similar sources for visibility (e.g. related forums, sibling domains)

💡 Example: Trustpilot Citations

If Trustpilot is consistently cited for your tracked prompts:

  • Make sure your brand has an active Trustpilot profile

  • Encourage customers to leave detailed, authentic reviews

  • Highlight specific product or service features in reviews (these often get pulled into AI answers)

  • Respond to reviews regularly to show credibility and keep the page active

  • Repurpose strong reviews on your own site

💡 Example: Wikipedia Citations

If Wikipedia is consistently cited for your tracked prompts:

  • Check if your brand, product, or industry already has a Wikipedia page

  • If not, create one (following Wikipedia’s notability and neutrality guidelines)

  • Contribute credible, well-sourced edits to relevant industry or topic pages

  • Add references to trusted third-party sources that mention your brand (instead of self-promotion)

  • Keep pages updated with accurate, verifiable information to maintain visibility and trust

💡 Example: Reddit Citations

If Reddit is consistently cited for your tracked prompts:

  • Join relevant subreddits and participate

  • Answer real user questions (naturally weaving in your brand)

  • Publish content designed to be linked on Reddit or replicate Reddit’s Q&A style on your site

⚡ Pro tip: You don’t need to dominate every source type. Start with one or two that are already working or where competitors are strong. Double down there first.

Step 4: Monitor, Refine, Repeat

You’ve tracked your prompts, analyzed the sources, and taken action. The next step is to monitor the impact and be patient. LLM visibility doesn’t happen overnight. Many tactics take weeks, sometimes even months, to show results, especially beyond quick wins like business directory updates.

What to look for:

  • New source pickups: When fresh content goes live (e.g., a Trustpilot entry, a new landing page), check if LLMs start citing it.

  • Visibility changes → For the sources where you’ve put in effort, track whether your brand is showing up more often in AI answers.

  • Sentiment shifts → Pay attention to whether brand mentions in these sources become more positive over time.