Terminology

Projects

One of the benefits of using Rankshift is that you can create unlimited projects.

If you have access to multiple projects, results only apply to the currently selected project. When starting a new chat, always specify which Rankshift project you want to use so results are returned for the correct project.

Example:

• Analyze the visibility for my brand in project [PROJECT NAME]…

• Analyze the visibility for my brand in project [PROJECT NAME] with ID [PROJECT ID]…

Tracked Terms

A tracked term is a brand, competitor, product, phrase, or topic that Rankshift monitors. Most analyses start by comparing tracked terms.

Visibility

Visibility shows how often a tracked term appears in the AI answers Rankshift measured. Higher visibility means the term appeared more often in the selected date range and filters.

Share of Voice

Share of voice compares tracked terms against each other. It shows how much of the total found presence belongs to each brand or term within the selected analysis.

This is most useful when you compare your brand with competitors in the same request.

Citation Rate

Citation rate shows how often the evidence behind generated answers cites domains associated with a tracked term.

Use citation rate to understand whether a brand is not only being mentioned, but also being supported by relevant source evidence.

Sentiment

Sentiment summarizes how positively or negatively a tracked term appears in generated content where that term was found.

Sentiment is most reliable when there are enough matching answers behind the result. If the sample is small, treat the result as directional.

Brand Mentions

Brand mentions show where tracked terms appeared in source analysis content. This can help you identify the source domains, pages, and URLs connected to a brand or competitor.

Sources and Domains

Sources are pages used as evidence. Domains are the websites those sources belong to.

Use source and domain analysis when you want to understand where evidence comes from, which websites influence answers, or which domains mention a tracked term.

Articles

Articles are individual prompt responses.

Prompts, Scenarios, AI Models, Personas, and Tags

Rankshift results can often be broken down by the context that produced them:

• Prompts: the questions or tasks used to generate measured answers

• Scenarios: configured analysis contexts

• AI models: the model or provider used for a result

• Personas: audience viewpoints used in generation

• Tags: labels used to group prompts or reporting areas

These breakdowns help explain why a brand performs better or worse in specific contexts.